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Who are we? Meet Karen!

Elana Pa'apa'a

Meet Karen – my mother, my best friend and my partner in crime. She’s one of the most remarkable people you will ever meet. Ambitious, determined, incredibly creative and strong, yet so incredibly caring, gentle and humble at the same time. After giving up her career in fashion to prioritize my brother and I while we were young, her return to this industry is far overdue. 

Having had extensive experience in the fashion industry, traveling the world as a fashion designer and seeing her designs being sold in big stores such as Witchery, Sussan, Sportsgirl, Portmans, Just Jeans, Kmart and Target, she has had experience with numerous aspects of fashion including high fashion, casual wear, sleep wear and lingerie, special occasion and bridal wear and even theatrical and stage costume. 

Ever since I can remember, I’ve watched her design and construct dresses. As a little girl, I was always awe struck by the beautiful bridal gowns that appeared in my living room. As I grew older, one of the greatest pleasures in my life has been being able to work closely with her to design dresses together and watch our design come to life. The way her mind works creatively, and the way I see her trouble shoot problems in terms of design and construction that are beyond my own means, yet always ending with an incredibly thought out, detailed, perfectly constructed and beautifully fitted dress is nothing less than inspiring. 

She inspires me, and I am incredibly lucky to have her as a mother, and now as a business partner. I promise that she will inspire you too. 

Elana :) x



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  • Rebecca on

    Karen I agree… Elana should sing and play the piano in your shop. Best wishes with your new venture .


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